I was reading E-Content's latest issue (the paper version! I still like to read on the train to work) and there was an interesting article entitled "Meet the C Generation. Creatively Connecting Through Content," by Jessica Dye (subscription only). Who is the Generation C? A quick description from the author:
Generation
C is the "You" in YouTube, the "My" in MySpace, and the "i" in iPod.
They're you (and me), and they're shaking up the way people make, think
about, and use digital content. Get to know them, and get to know how
to connect with their content expectations.
So how is Generation C changing the face of the internet? They are generating content at lightning speed: uploading photos and music, blogging, joining social networks and more. The article goes on to delve into the business side of the sites where Generation C is hanging out - advertising. How does a company target their ads to Generation C?
The latest trend is letting Generation C contribute to the creation of the ads. Who saw the Super Bowl ads for the NFL, or all of the hype leading up to it? This method could be win-win for ad agencies creating buzz about the ads as well as with the ads. According to Jessica, other companies are hopping on the bandwagon with products like Doritos, Snickers, and Alka-Seltzer. The next step in this evolution is that companies are creating "content-based networks around their products."
"The web is a great place for users and creators to come together and find a common vision," states Jessica. I agree. And I find it interesting watching the developments unfold.