Yahoo just launched SmartAds, which boasts the ability to filter through the noise and haste of internet advertising and target customers by behavior. "Yahoo! SmartAds is powered by Yahoo!'s leading behavioral, demographic and geographic targeting capabilities and aim to connect users with what they are looking for based on their distinctive, expressed interests." This new software basically lets advertisers create ads on the go based on the large cache of user data Yahoo has stored. As ZDNet states:
For instance, instead of just seeing a generic ad for a Toyota Prius, a woman in San Francisco who conducts research on hybrid cars on Yahoo Autos could be served an ad for a local San Francisco dealer, along with information on the types of Priuses in stock and their purchase price. The ad, which is configured on the fly, could also feature a background color targeted for women in her age range, as well as a Golden Gate Bridge logo.
Pretty interesting. Ads targeted to customers based on gender, geography, search behavior and more. I wonder how long it will take for the ad software to learn and respond intuitively instead of react with front-loaded data.