Wow, this is how the client demands service. LegalWeek ran this article by Michelle Madsen yesterday "Nine bluechips sign up 60 firms for cutting-edge legal network." It speaks about "a group of the world’s leading companies, led by Cisco, have developed an innovative networking website [Legal OnRamp] that will give them free access to major law firms’ precedents." The site will include even wikis and online chatrooms.
Why is this appealing to law firms?
Orrick practice manager Josh Rosenfeld said: “This is an opportunity for us to put out information to a select group of in-house lawyers — it is a better use of our marketing and business development time. In-house counsel are very busy; this will give them a repository of experience and information they can tap into when they need it.”
Way to think outside the box! Amid the noise and haste of client services, this group of forward thinking firms and corporations have started something - together.