John Jantsch over at Duct Tape Marketing has some great tips for making your tweets more useful, especially for tracking ROI...a few of his suggestions include:
- Let’s say I find a site I think is cool and tweet it. From my dashboard I can see lots of folks jumped on that and passed it around and also thought it was cool. Bingo! - I’ve got a topic for an expanded blog post.
- Let’s say I write a blog post and point it out on twitter - I can get real-time feedback, over and above comments, on how hot the topic was
- Let’s say people seem to like certain types of tweets, judging by how they interact, than others - could that help me tweet better?
Really, this is all about connectivity and thinking outside of the box to find new ways to share content, and other's.
Helpful tools John shared for doing this, and tracking results include
