Who are your Thundarlizard Evangelists? The customers who can't rave enough about your product or company? The customers who learn and adapt your technology to make it even better?
Stephanie Diamond from the Marketing Message Blog directs us to Guy Kawasaki's article in the June issue of Entrepreneur Magazine, "Gimme Some Love," in which he writes about building online communities around your product to grow sales, learn what's not working, and communicate with their customers.
It's interesting to me, I think companies and brand managers and product managers get so close to their product they can't see past the noise and haste to get a clear picture of what their customers want - even the ones who love their product but see even greater potential for it.
Following up on my earlier post about about the customer in customer service, Seth is still having trouble fixing the problem with his book, The Dip, in iTunes. Has Apple stopped listening to their Thunderlizard Evangelists? Maybe one of the evangelists already has an answer to the problem, or has a community started to talk about issues with books and iTunes. If you know, leave a comment.